Reolink New Brand Campaign: Transforming the Future of Home Security

Reolink launches a new brand identity and begin rebranding the company in September at the IFA event. Rebranding is the technique used to shift the focus of a company's brand from one point to another by modifying the logos, taglines, messages, and other aspects.

For Reolink, this suggests a phasing out of Reolink that was comfortable with its status, focusing on repositioning Reolink, attracting new targets, and enhancing the customer journey. Despite being an already well-known company that designs and provides security cameras and systems for home and office environments, the rebranding is hoped to reinforce Reolink in the industry and usher in a new way of thinking about home security.

For more information about Reolink's new identity, join Reolink at the IFA 2024!

Reolink's Brand Journey: A Story of Innovation, Growth, and Vision

Searching for a path forward, Reolink has transformed from a young adventure-seeking brand to a well-known international brand. Looking ahead to the next 15 years for Reolink, the company explores the frontiers of security solution integration and execution.

The history of Reolink has come a long way toward understanding marketing since it was established in 2009. Some historical points in the history of the Reolink brand include the following:

• 2009 - Reolink is established with a vision to make innovative security solutions accessible to all.
• 2017 - Reolink releases the Argus, the world's first 1080p standalone battery-powered security camera. This pioneering product kicks off Reolink's leadership in wire-free cameras.
• 2018 - When Reolink released the Go series, it established itself as an innovator with its 4G LTE connectivity. As the world's first 1080p 4G LTE battery camera, the Reolink Go went on to become one of Reolink's best-selling items.
• 2021& 2022 - Reolink offers more and more new items to satisfy more and more needs, like the dual-lens system used in the TrackMix and Duo series, for different customers' needs.
• 2024 - On its 15th anniversary, Reolink introduces another revolutionary device—the Altas PT Ultra, a brand new series in terms of performance and design. Apart from this, Reolink also provides a wide range of PoE, wireless, Wi-Fi, and ready-to-use security systems. Upholding its customer-centric approach, Reolink has continued providing high-quality customer service for 15 years and counting.

Reolink's New Products and Technologies

Reolink always listens to its customers. Some users have raised concerns like, 'Why are there missing colors? Why can't I see at night? Why does the camera battery drain so fast?' Reolink is launching the new Altas PT Ultra, an industry-leading 4K UHD continuous recording battery camera, to address these issues. Some of the new features and new technologies of this camera include:

4K UHD Continuous Recording

The standout feature of the Altas PT Ultra is its ability to record continuously. Equipped with an ultra-large 20,000mAh battery—twice the capacity of similar products in the industry—this camera can deliver 12 hours of continuous daily recording for up to 8 days on a single charge.

4K Color Night Vision Day and Night

The new Altas PT Ultra delivers crystal-clear true 4K 8MP images with its pixel-dense 4mm lens. Featuring an ultra-large F1.0 aperture and a 1/1.8" sensor, it captures four times more light than standard IR cameras. You can see every detail at night without needing to turn on IR lights or spotlights.

Pre-Record Options

To address the delays caused by PIR-triggered events, the Reolink Altas PT Ultra includes a pre-record feature. Thanks to its new generation System-on-Chip (SoC), this camera can capture 10 seconds of valuable footage before an event occurs. This means that the cached pre-recorded video will be added to the recordings as soon as the PIR motion sensor is triggered.

360° Blindspot-free View

The Altas PT Ultra can rotate 355° horizontally and 90° vertically, covering a blindspot-free view. It also supports on-board person, vehicle, and animal smart detection with no monthly fees. Users will receive instant notifications when motion events happen.

Note: Altas PT Ultra will be available in the European, North American, and Australian markets on September 25th, 2024.

Introducing Reolink's New Brand Logo and Tagline

As a leader in intelligent visual technology for homes, Reolink strives to meet users' evolving needs through innovation. Driven by this commitment, we aim to explore more opportunities with our users in the security camera industry. Our goal is to bring our customers the best technology and service. This is why we launched this new brand campaign, highlighting our new brand identity with a new logo and tagline.

New Reolink Tagline

The brand tagline for Reolink has been updated to "Be Prepared, Be Ahead." Within this message, "Be Prepared" signifies that Reolink is always ready to provide comprehensive protection through technological strength, preparing products and solutions for various needs, backed by quality assurance and comprehensive customer service.

"Be Ahead" reflects Reolink's dedication to innovation. We constantly anticipate and meet user needs while driving industry progress through continuous technological advancement and market insight.

New Reolink Logo

The most noticeable visual change in this brand campaign is our new logo. The new visual represents our brand identity, embodying forward-thinking and continuous innovation.

The new initial "R" morphs into a security camera, symbolizing our core industry attributes and commitment to setting industry standards. Each element of this new logo has been carefully crafted. The new logo and color changes reflect our constant pursuit of innovation and dedication to meeting user needs. We will bring such advanced visual technology to our products in the future.

Note: The new brand look and identity do not affect the usage, after-sales services, and warranty of products with the old logo.

Reolink's Value and Mission: Building a Safer Future Ahead

At the heart of the Reolink brand is a steadfast commitment to building a safer, more secure world through innovative technology. Along with our new promise, "Be Prepared, Be Ahead," Reolink is dedicated to delivering pioneering products and services that empower users to safeguard their homes, families, and valuables effectively. In everything we do, we embrace core values of innovation, reliability, and user-friendliness.

Our mission is to safeguard and empower users to protect what matters most. To achieve this mission, Reolink upholds new key values:

• Technological Leadership: We continuously advance by developing visionary technologies and maintaining an unwavering commitment to excellence. We aim to set the benchmark for innovation and performance in home security.
• User-Centric Innovation: Our vision is guided by our users' evolving needs and desires. We ensure that every solution we create enhances their experiences and lives. The user is at the heart of our design and development process.
• Trusted Partner: We build enduring relationships with our customers by delivering reliable, effective products and through transparent, honest communication. Earning the community's trust is core to our brand.

FAQs

When will Reolink introduce its new brand campaign?

Reolink will participate in IFA Berlin 2024, where it plans to unveil a groundbreaking new product and launch a new brand campaign. The event will be held from September 6th to 10th at Messe Berlin. Reolink will be located in Hall 1.2, Booth 308.

How can I join Reolink at IFA 2024?

You can schedule an appointment with Reolink at IFA 2024 using online form. Alternatively, you can contact our PR team (pr#reolink.com, replace # with @)or visit us directly at Messe Berlin, Hall 1.2, Booth 308.

Conclusion

Beginning this September, Reolink is on an exciting process of rebranding. As part of this new brand campaign, expect to see a new look, and new products that follow Reolink's looking ahead strategy.

For over 15 years, Reolink has grown from a start-up to a technology leader in the home security industry because It values technology and customers as one. Therefore, the Reolink international brand shall be redesigned to show its advancement. Rebranding starts at IFA 2024, which will debut our new logotype, tagline, brand character, and products. We can't wait for the customers and partners to witness the next chapter of Reolink unfold at this event!