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Last updated: September 17, 2026
Reolink Innovation Limited and our affiliates (“we” or “Reolink”) value and protect user privacy. We are highly aware of the importance of your personal information and are committed to protecting such information in a secure and controlled manner by strictly complying with legal and regulatory requirements and referring to proven industry security standards. For this purpose, we have developed the Reolink Privacy Policy (“Policy”) to help you understand in detail how we collect, use, process, share, store, and protect your personal information during your use of our products and/or services and the rights you have in such process. We adopt this Policy to comply with the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”), as well as other applicable privacy laws in other jurisdictions in which we operate, including the California Consumer Privacy Act (“CCPA”). Please note that “personal information” in this Policy has the same meaning as "personal data" under GDPR or similar concepts in other privacy protection laws.
Before you start using our products and/or services, it is important that you read this Policy carefully (especially the highlighted terms) and fully understand the content herein. When it comes to additional business functions that require the processing of your non-essential personal information, we will ask for your consent separately. Some of the concepts might seem a little technical, and we've tried our best to explain them in a simple and clear way. Please read and understand this Policy before use. If you have any questions, please contact us.
I.Scope of Application
(1) This Policy applies to the official website (https://reolink.com/) and all its subsites (collectively, “Website”), products, Reolink VMS, mobile applications (Reolink App), computer applications, cloud storage services, technical support, and other services provided by Reolink (collectively, “products and/or services”).
(2) This Policy does not apply to any third-party websites and their services linked to or from the Website. Please read the relevant privacy policy carefully when using the aforementioned services.
(3) “Personal information” herein refers to information recorded electronically or by other means, which can be used to identify or relate to a natural person, excluding anonymized data. The type and scope of personal information we collect vary with the products and/or services you use and how you interact with us. Please refer to the specific product or service functions. You have the right not to provide us with this information, but in some scenarios, if you choose not to, we will not be able to provide you with the corresponding products or services or respond to and resolve your problems.
(4) Some services may require you to enable the corresponding permissions on your device. You may refer to “(IV) Reolink App and Client Services” under “II. How We Collect and Use Your Personal Information” in this Policy to learn about the specific permissions involved with the Reolink App. You can also go to “Settings > Application Permissions” on your device to enable or disable the permissions at any time as needed. In particular, even if we have obtained your access permissions, we will only collect your information when it is necessary for the rendering of relevant functions or services.
(5) For a better user experience, we are constantly improving our technology. As a result, we may from time to time introduce new or optimized functions and hence may need to collect and use other personal information or change the purposes or methods of data use. In this regard, we will separately explain to you the scope, purposes, and methods of collection and use of the corresponding information by Policy updates, pop-up windows, page prompts, etc. You will have the right to agree or disagree with such changes, and we will only collect or use your information after obtaining your express consent. During this process, if you have any questions, comments, or suggestions, you can contact us through the contact information provided herein. We will reply to you as soon as possible.
(6) Local-specific addendum also applies to users in those territories and may, in some cases, set out different standards due to applicable local laws, rules, and regulations. If so, the local-specific addendum will govern in the event of a conflict.
II.How We Collect and Use Your Personal Information
We follow the data minimization principle when collecting and using your personal information and do not use your personal information beyond the purposes of the Reolink User Services Agreement and this Policy
(I) Registration, Account Log-In and Verification
When you register and log in to your Reolink account, you need to provide your email address and, in some scenarios, a verification code. If you refuse to provide them, you will not be able to register successfully. Additionally:
(1) When submitting community posts, making product reviews, and sharing videos, you may choose to fill in your nickname, profile picture, and name as needed. Refusal to provide such information will not affect your access to these functions or services.
(2) You may choose to fill in the country according to your own needs in order to use our personalized services (such as displaying local prices for products). Refusal to provide such information will not affect your use of the basic functions of your account, unless otherwise stated.
(3) If you use other login methods, you will permit us to access your email address (or mobile number) and country registered for your third-party account, for the purpose of binding it to your Reolink account. For personal information that we need but the third-party cannot provide, we will inform you and ask you to provide it through system prompts, etc.
(4) For products and/or services that require a Reolink account to use (e.g., cloud service and smart home function), we may verify your user identity based on the above information provided by you to ensure that we are providing services right for you.
(II) Online Transaction Service
Online transaction-related services are available on our websites and in our software. Some of them can be used without account registration but will still rely on certain personal information.
(1) You can make pre-transaction preparations such as information browsing, searching, and adding to cart (adding goods to your shopping cart) without logging in. We will collect your search keywords, query or browsing history, and add-to-cart history (such information is desensitized and will not be associated with you) in order to provide better website services.
(2) You may purchase products and/or services from our websites by logging into your Reolink account or through “visitor shopping” mode. In order to deliver the goods to you and provide after-sales service as required by the contract, you should provide your email address, shipping address (including postal code), recipient name, phone number, and other information when you place an order. If you do not provide such information, we will not be able to ship and deliver the goods or provide after-sales services. You can also provide your company information and its tax ID to enable tax-free purchases.
(3) When making a payment, you can choose the payment service provided by our partner third-party payment institutions (including PayPal and other payment channels). We need to share your order number, transaction amount, payment method, and other necessary information required by anti-money laundering laws with these payment institutions, so that they can confirm your payment instructions and complete the payment. Also, to keep us informed of the status of your payment so that we can prepare for shipment accordingly, you agree that we may collect information related to your payment progress from the payment institution you have selected. You can also choose to place orders via our partner third-party e-commerce platforms. In order to provide you with relevant Reolink Services, we might collect the above-mentioned Information via such third-party e-commerce platforms.
(III) Reolink Cloud Service
After you have subscribed to a valid Reolink Cloud plan (“Reolink Cloud”), you may log in to your account in the Reolink App and on your device to access and use the Reolink Cloud services.
(1) When you bind your device to Reolink Cloud to use the cloud storage service, we will collect the serial number of the product. The product serial number is the unique basic product information and is the basic information that must be collected to bind the product and further provide you with Reolink Cloud storage service.
If you choose to upload and store video recordings from your device to Reolink Cloud, and such video recordings contain personal data, you will act as the data controller, while we will act as the data processor on your behalf for the purpose of providing the Reolink Cloud service. As the data controller, you are responsible for ensuring that all processing activities, including but not limited to uploading and storing video recordings on Reolink Cloud, comply with applicable data protection laws and regulations. You are also responsible for fulfilling all legal obligations imposed on data controllers.
(2) When you enable Cloud AI features, we will securely process your cloud-stored videos as needed for certain functions (such as AI Video Search Plus).
We apply strict data minimization and access control measures to ensure that your data is used only for the aforesaid purpose and will not be kept longer than necessary. You can turn off the Cloud AI features at any time in your account settings.
(IV) Reolink App and Client Services
You can access your device in the Reolink App, Reolink Client, other Reolink software, and a browser, and perform remote control or management (i.e., Reolink App and Client services). We may collect and use corresponding personal information according to the specific functions you choose to use.
(1) When you bind your device to the Reolink App, we will collect the serial number of the product you bind. Such information is unique product information that shall be collected in order to bind products and provide you with further Reolink client services.
Upon your informed consent, we will request access to the location (WiFi SSID) of your device. We only use such permissions to help you enter input and connect your device to the Internet. We will also need your camera permissions to scan the device QR code for UID input, storage permissions to save pictures and videos to your phone album, and notification permissions for pushing alerts. You can disable these permissions at any time via “Settings > Application Permissions” on your phone. Depending on the Reolink Services you’re using and settings you choose, we may collect different types of location information to help make some Reolink Services you use more helpful. These include: GPS and other sensor data from your Reolink device.
(2) When you use the phone push notification function, we will collect your device alerts, device information and visual data (only when you have enabled the rich notification function). Such information is only used for the Reolink App to push device alerts to you. Additionally, for certain device models which include the Notification Center feature, related text messages and images will be stored in the Notification Center for up to 7 days (subject to the actual description on the feature’s page) to allow you to view recent notification history. You can view or delete these records at any time through the Notification Center. All message data will be automatically deleted from our servers after 7 days (subject to the actual description on the feature’s page).
(3) When you enable the email alerts, with your informed consent, we will collect your email address, technical information about your Reolink device, including the name, model and any customized labels, if applicable, to optimize our personalized services targeting on different models of Reolink devices provided to you. Such information is stored on your device. It will not be uploaded to Reolink server and is used to send you email alerts only. You can disable this function at any time via “Settings > Email Alerts > Disable Email Alerts”. After disabling it, you can delete relevant data from your device.
(4) We provide certain on-device AI features available for specific device models. These features operate entirely within the device and do not rely on any cloud-based processing, which ensures data security and full user control. You may enable or disable these features at your discretion anytime.
(5) If you agree to join Reolink App User Experience Program, with your informed consent, we will collect information about your user id, app & OS version, country/region, cell phone model and version, device type and model, language setting, function clicks, page & button clicks, page dwell time, the lag time between clicking the app icon and seeing the content during first use and error information (crash log, error log, etc.). You can disable the option via “App Settings > User Experience Program” to exit the program at any time.
(V) Customer Service
We provide customer services such as product and service consultation, technical support, and after-sales service through telephone, online systems, etc. In order to contact you and help you solve your problems as soon as possible, or to record the solution and result of the relevant problem, we may collect and, in accordance with this Policy, store your correspondence/call records and related contents with us (including account information, country, search history, email address, order information, payment information, purchase channels, bound product information, phone numbers, call recordings, and the evidence you provide to us. If you contact us via Facebook message, we will collect your Facebook profile picture and nickname); if you make inquiries or complaints or provide suggestions for specific orders, we will use your account information and order information.
(VI) Other Website Functions or Services
You may publicly post information through the comment, forum, and other information posting functions we provide. In addition, we may, from time to time, push surveys to you or ask for your review after you have used a product or service. We will record the contact information, problems, or suggestions you submit while using these functions to improve our products and/or services and enhance your experience.
Please note that the comments, reviews, or other content you post on Reolink are publicly visible. To avoid or minimize potential risks, we therefore recommend that you be careful when disclosing your personal information in your posts.
(1) When you use the website review function (including product reviews, article reviews, event reviews, etc.), we use your Reolink account ID (including forum ID), profile picture, nickname, email address, and the content of the reviews you share, based on the contract of user participation. You may change/delete content you have submitted at any time by logging in to your account, or by contacting us directly. When you use the website review function supported by Disqus on our website, Disqus may collect your information based on its privacy policy, which we strongly suggest you review carefully at: https://disqus.com/privacy-policy/ before you use any of the aforesaid functions supported by Disqus.
(2) When you use the website subscription function, with your informed consent, we will collect your email address and country and send marketing emails. You can revoke your consent to receive such emails at any time by using the unsubscribe link at the bottom of every email.
(3) When you apply to become an agent for Reolink, based on the legitimate business interests and user contract, we will collect your email address, name, company, website, region, online store, business model, number of employees, company phone number, and other information.
(4) When you submit a warranty registration, with your informed consent, we will collect information such as order number, product model, product UID (optional), country, email address, name (optional), and so on; however, failing to provide such information will not affect the basic warranty policy you are entitled to, but will disqualify you from the additional 6-month extended warranty service.
(5) When you participate in the #ReolinkTrial Program, based on the user contract, we will collect your name, country, email address, and postal code and use them only for the purpose of delivering prizes. If you refuse to provide us with such information, you will be deemed to have waived the award.
(6) When you participate in the #ReolinkCaptures Program and choose to upload videos, based on your informed consent, we may ask you to provide your Reolink account ID, profile picture, nickname, the videos you share, and your filming equipment. Please be aware that other users may view the uploaded videos. We implement strict data minimization, security measures, and opt-out mechanisms to protect user privacy. You could find more details at Reolink Video and Image Submission Terms. Please note that this is optional, and you have the right to opt out of such processing activities.
Videos that are not approved by the system will be automatically deleted 15 days after the review. You may change/delete contents you have submitted at any time by logging in to your account or by contacting us directly.
(7) From time to time, we may hold marketing campaigns. In order to prevent malicious use of means to increase the prize-winning rate and other behaviors, we may require you to log in to your account. We may also need to record the number of times you have participated in the event as appropriate. If you win the prize, you should also provide the recipient name, recipient address (including postal code), and telephone number so that we can deliver the prize to you. Such information is necessary for you to enjoy the rights and benefits of events. If you refuse to provide it, you may not be able to participate in relevant events. In addition, we may announce the prize winners to the public, and if your personal information is involved, it will be displayed in a de-identified manner.
(VII) Security Guarantee and Maintenance
In order to act in compliance with relevant laws and regulations and protect the security of your account and the operating system, according to the basic requirements of providing services, and out of the legitimate interests of Reolink, during your use of our products and/or services, we will collect your IP address and record system log information such as network logs or device log information, as well as information such as the frequency of using software, devices, and related services, crash data, error reporting or abnormal service data, system operation status of abnormal devices, overall installation and usage, performance data, etc.
Please note that information such as device information and log information alone cannot enable the identification of a specific natural person. If we combine such non-personal information with other information to identify a specific natural person, or use it in combination with personal information, during the period of combined use, such non-personal information may be treated as personal information, and we will de-identify such personal information unless we obtain your authorization or as otherwise provided by law or regulation.
(VIII) Third-Party Product and Service
In order to provide certain features or user experiences, Reolink Services may allow you to connect Reolink Services to third-party products or services. For example, you may be able to connect your Reolink device or account to a third-party service (such as Amazon Alexa and Google Home).
If you choose and grant such a connection, certain information such as your Reolink account and device information, may be disclosed to such third parties, and we might also need to collect your third-party product or service Information that is necessary for enabling the connection. We don’t control these third parties, and this Policy does not apply to such third-party products or services. The privacy practices of the relevant third parties are subject to the privacy policy of these parties, which we strongly suggest you review carefully when using the third-party products or services. We are not responsible for the practices of these third-party products and services.
III.Legal Basis for Processing Your Personal Information
We have to have a legal basis to process your data. We explain these legal bases below. We also explain the purposes for which we process your data and the categories of data that we use for each purpose.
Phase / Purpose / Personal Information / Legal Basis
IV.How We Process, Share, Transfer and Disclose Your Personal Information with Third Parties
(I) Processing
We may assign third-party service providers to provide certain functions or modules, and we will share your personal information with such parties in accordance with the “data minimization” principle. We will make an agreement with them on the purpose and duration of the sharing, the manner of processing, the type of personal information, and protection measures to protect your personal information.
(II) Sharing
In general, we will not share your personal information with third parties unless we have your express consent or otherwise are required by laws and regulations.
We may share your personal information externally in accordance with laws and regulations, or as mandatorily required by government authorities. Only by sharing your personal information can we perform the essential functions of our products and/or services or provide the services you need.
(III) Transfer
We will not transfer your personal information to any third party, except in the following cases.
(1) Transfer with your express consent: We will transfer your personal information to other parties after obtaining your express consent.
(2) In the event of a merger, acquisition, or bankruptcy liquidation involving the transfer of personal information, we will require the company or organization as the new holder of your personal information to follow this Privacy Policy; otherwise, we will require such company or organization to ask for your authorization and consent again.
(IV) Disclosure
We will only publicly disclose your personal information in the following cases:
(1) With your express consent;
(2) In connection with the fulfillment of a legal obligation, such as in situations where it is mandatorily required by law and related procedures, litigation, or government authorities;
(3) Directly related to national security or national defense security;
(4) Directly related to public safety, public health, or significant public interest;
(5) Directly related to crime investigation, prosecution, trial, sentence enforcement, etc.;
(6) For the purpose of safeguarding your or any other individual’s life, property, and other significant legitimate rights and interests when it is difficult to obtain your consent;
(7) Where the personal information involved is disclosed by you to the public at your own discretion;
(8) Where it is necessary for the conclusion and performance of a contract or other written document between you and us;
(9) Where your personal information is collected from lawful public disclosures, such as lawful news reports, government information disclosure, and other channels;
(10) Other circumstances as stipulated by laws and regulations.
V.Your Rights About Your Information
(I) Access and Rectification
You have the right to access your personal information. If you find errors in your personal information that we process, you have the right to ask us to make corrections.
(II) Deletion
You have the right to request us to delete your personal information in the following circumstances:
(1) If our processing of personal information violates laws and regulations;
(2) If we collect and use your personal information without obtaining your consent;
(3) If our processing of personal information violates our agreement with you;
(4) If you no longer use our products or services, or if you cancel your account;
(5) If we no longer provide products or services to you.
If we decide to respond to your request for deletion, we will also simultaneously notify the entities that have obtained your personal information from us for prompt deletion, unless otherwise required by law or regulation, or unless such entities have obtained your separate authorization.
After assisting you in deleting the relevant information, we may not be able to immediately remove the corresponding data from the backup system due to legal restrictions and limitations of security technology. We will store your personal information safely and limit any further processing of this information, until the backup can be erased or anonymized.
(III) Changing the Scope of Your Authorization and Consent
You may give or withdraw your consent at any time for the collection and use of additionally collected personal information, other than that required to provide you with basic business functions.
You can opt out of receiving our emails by clicking “Unsubscribe” at the bottom of any email you get from us. If you want to quit any of our events or programs you have joined, you can click “Contact Us” at the bottom of this page.
After you withdraw your consent, we will no longer process the corresponding personal information. However, this will not affect the processing of personal information that has been previously done based on your authorization.
(IV) Account Cancellation
You can cancel your account at any time. Click “Log in” in the upper right corner of the Website to access your account profile page, and then click “Security - Delete account”.
After you cancel your account, we will stop providing you with our products and/or services and, at your request, delete your personal information, unless otherwise provided by law or regulation.
You may open a new account at any time after canceling your account.
(V) Access to Your Personal Information Copies
You have the right to obtain a copy of your personal information. If you want a copy, click “Contact Us” at the bottom of this page.
(VI) Constraint of Automated Decision Making by Information System
In some business functions, we may make decisions based solely on non-manual automated decision-making mechanisms, including information systems, algorithms, and the like. If these decisions significantly affect your lawful rights, you have the right to request an explanation from us, and we will provide appropriate remedies.
(VII) Objecting to or Restricting Our Processing of Your Personal Information
You have the right to object to or restrict our processing of your Personal Information. For relevant issues, click “Contact Us” at the bottom of this page.
(VIII) Help and Feedback
For security purposes, where there are reasonable doubts concerning the identity of the natural person making the request, you may be required to provide a written request or otherwise verify your identity. We may ask you to verify your identity before we process your request. We will respond within seven [7] business days after verifying your identity.
In principle, we do not charge a fee for your reasonable requests.
Please note that such rights are not absolute and may be limited in accordance with applicable law. In some cases, your request may be rejected, and in such cases we will notify you in writing of the reasons for the rejection. If you need assistance, please contact us.
(IX) Your Other Options
You have options in relation to the information that we have about you, as described below. To exercise these options, please contact us. If you're an EEA user, you can:
1). Access the information we hold about you.
2). Have your information corrected or deleted.
3). Object to us processing your information. You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. If you opt out of receiving marketing messages from us, we may still send you newsletters and updates about your account or products.
4). Have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, where it's technically feasible.
VI.How We Store and Protect Your Personal Information
We have used security measures that meet industry standards to protect your personal information against unauthorized or accidental access, public disclosure, use, modification, damage, or loss. We will take all reasonably practicable measures, including administrative management, technical support, and physical defense measures, to protect your personal information, and will retain your personal information only within the period of time stipulated by laws and regulations. You may contact us for the specific retention periods of information.
Please note that there is no 100% security protection in the Internet environment, and we will do our best to ensure the security of your information.
Your understanding and cooperation are important to us in protecting the personal information and privacy security of you and your associates. Your passwords, verification codes and other information should be kept by yourself. Please carefully evaluate the physical and electronic environment when you keep, enter, and use such information to prevent leakage.
VII.To Whom Could We Disclose Your Personal Information?
Due to the size and complexity of data processing by Reolink, it is not possible to list each recipient of your Personal Information individually in this Policy, which is why only categories of recipients are usually listed.
We might share your Personal Information with the following recipients or categories of recipients who act as controllers:
•Reolink’s affiliates in the context of group tasks and group personnel development;
•Public authorities such as the police, government authorities, and courts when it is required for purposes such as crime investigation, prosecution, trials, and the enforcement of sentences.
VIII.How We Transmit and Transfer Your Personal Information
We provide our products and/or services through resources and servers around the world (Check Where We Ship).
We may also transfer your personal information to third-party service providers and business partners (such as cloud service providers) and your data may therefore also be transmitted to other countries or regions. User data related to Reolink products is primarily stored on servers located in the US. If users utilize cloud video storage services, the data will be stored on servers provided by renowned cloud service providers like AWS and Cloudflare at the corresponding locations based on the type of subscription and service providers chosen by the user.
The jurisdictions to which your data is transmitted may or may not protect personal information to the same standards as those in your jurisdiction. In such cases, we will ensure that your personal information is adequately and equally protected as required by applicable laws and regulations and this Policy.
When Personal Information is transferred from the European Economic Area (EEA), we take special safeguards to ensure that the protection travels with the data, including the standard contractual clauses approved by the European Commission in our contracts with parties that receive information outside the EEA. To obtain further information about the safeguards adopted for each international transfer use the contact details in the “Contact Us” section below.
IX.How We Use Cookies and Other Technologies
We analyze data collected through cookies, web beacons, and other tracking technologies to collect visitor traffic and related data, such as the browser you use and what sites you visit. These technologies allow us to study how and how often you use our applications and services so that we can better meet your needs and measure the effectiveness of advertising. For more information about how Google Analytics collects and uses data when you use our site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
In some of our email messages, we use a “click-through URL” linked to content on our website. We track this click-through data to help us measure the effectiveness of our customer communications. For more information about the use of cookies, please see our Cookie Policy.
X.Children’s Privacy
Reolink products and/or services are not intended for children under the age of 18. We do not permit registration by and will not knowingly collect personally identifiable information from anyone under 18. If this happens, we will delete the information as soon as possible.
XI.Changes and Updates on This Policy
We may change this Policy from time to time, so please revisit this page periodically. Your continued use of our products and/or services after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of this Policy. We will not, however, reduce your rights under this Policy without your explicit consent.
In the event that our specific products or services are discontinued, we will notify you in advance through system notifications, announcements, text messages, emails, etc., and process your personal information in accordance with this Policy or other relevant documents. If we cease operations permanently, this Policy will become invalid, and we will process all your personal information in accordance with applicable regulations.
XII.Contact Us
If you have any questions or suggestions about this Policy or your personal information, or you have any doubts about our collection, use or disclosure of your personal information, please reach us by using the information on our “Contact Us” page, by sending an e-mail to dpo@reolink.com, or by submitting a support case via support.reolink.com. We will reply to you within seven [7] business days. If you are not satisfied with our response, especially if our information processing has harmed your lawful rights and interests, you can file a complaint to the local competent regulator.
For the prior version of our Privacy Policy, click here.
US Addendum
Last updated: […]
This US Addendum (this “Addendum”) applies solely to users (“users” or “you”) who reside in certain states in the United States, including the states of California, Nevada, Colorado, Connecticut, Montana, Oregon, Texas, Utah, or Virginia in the United States. We adopt this notice to comply with the applicable laws and regulations, including the California Consumer Privacy Act (“CCPA”).
I. Categories of Personal Information We Collected
The personal information we have collected about you in the last 12 months is described in Section II of this Policy, which corresponds with the following categories of personal information:
1)Personal and online identifiers, such as postal address, email address, account name, and device unique identifiers.
2)Recordkeeping information, such as payment information, correspondence, and account details, and information collected for user feedback, warranty registration, and marketing campaigns.
3)Commercial information, such as records of products or services purchased, obtained, or considered, including order details, payment information, and shipping data.
4)Internet or other similar network activity, such as browsing history, search history, dates and times of website or mobile application visits, operating system and device characteristics, clickstream data, technical data for app usage and remote management, logs and system data, and other information on your interaction with a website, application, or advertisement.
5)Geolocation data, such as physical location.
6)Sensory information, such as videos (when you choose to upload them) and call recordings for providing after-sales support.
Some of the categories of personal information listed above are considered sensitive personal information under the CCPA or any other applicable laws and regulations. We do not use or disclose sensitive personal information, as defined in the applicable laws and regulations, for purposes other than those specified therein.
We do not knowingly collect personal information from anyone under 18. If this happens, we will delete the information as soon as possible.
II.Categories of Sources
We collect personal information from the following categories of sources:
- You. We collect information directly from you when you interact with our various products and services.
- Affiliates and joint ventures. We collect information from our subsidiaries, affiliates, and joint venture companies.
- Service providers. We collect information from third-party e-commerce platforms when you complete your orders and from other service providers.
III.Information Use
We may use your information for any lawful purpose, including the following:
- Orders. We may use your information to verify your identity, ship products, complete financial transactions, and provide after-sales service;
- Respond to your inquiries. We may use your information to respond to your questions, including inquiries about order status;
- Operate and improve our products and services. We may use your information to operate and improve our products and services. The uploaded videos may be accessible to other users. For more information on Reolink’s terms of video and image submission, please see https://reolink.com/video-submission-terms/.
- Operate, personalize, and improve the Website. We may use your information to operate, personalize, and improve the website, including for analytics purposes;
- Marketing. We may use your information to promote and market our products and services, including sending updates, promotions, advertisements, and marketing materials that may be of interest to you;
- Legal compliance. We may use personal information to comply with the law and to maintain the security of our Website; and
- Consent. We may use personal information with your consent, or as otherwise disclosed at the time information is collected.
- We may use aggregated or de-identified information. Under the applicable laws and regulations, de-identified information is not considered personal information, provided it meets the statutory requirements for de-identification, and thus is generally not subject to any obligations regarding personal information. We maintain appropriate measures to ensure that such data cannot reasonably identify any individual.
IV.Categories of Third Parties to Which We Disclose Personal Information
We may disclose the personal information we collect to the following categories of recipients for our business and commercial purposes:
- Service providers. We may disclose the personal information we collect to our service providers, such as support system provider, value-added tax (VAT) checker, tax calculation services provider, logistics provider, payment tools provider, email checker, email delivery systems, Amazon Web Service data storage provider, customer relationship management (CRM) system provider, and advertising networks;
- Affiliates. We may disclose the personal information we collect to Reolink’s subsidiaries and affiliates, including in the context of group tasks and group personnel development (e.g., Reolink’s headquarters in China);
- Government entities. We may provide personal information to U.S. authorities such as the police, government authorities, and courts pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity;
- Others. We may share personal information as part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding; and
- Consent. We may share personal information with your consent or as otherwise disclosed at the time of data collection or sharing.
Data Sharing with Google and Opting Out Rights
We use Google Analytics in conjunction with Google Ads, Google AdSense, and other Google advertising services to understand user behavior, measure advertising effectiveness, and show ads to individuals who have visited our website across the Google network. Under the CCPA, this activity may be classified as a “share” of personal information if it involves cross-contextual behavioral advertising.
Your Right to Opt Out. If you are a California resident, you have the right to opt out of the sharing of your personal information at any time. To exercise this right, simply click our “Do Not Sell or Share My Personal Information” link.
Reolink does not sell any personal information.
V.Your Rights
Depending on your state of residency, you may be able to exercise any or all of the following rights in relation to the personal information about you, subject to certain exceptions and limitations:
1)Right to know
You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your personal information over the past 12 months. Once we verify your request, we will disclose to you:
- The categories of personal information we collect, use, and disclose about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting that personal information.
- The categories of third parties with whom we share that personal information.
- If we disclosed your personal information for a business purpose, one list disclosing the business purpose and identifying the categories of personal information that each category of recipient obtained.
2)Right to delete your personal information
You have the right to request that we delete any of your personal information that we collected about you and retained. In some instances, we may decline to honor your request where an exception applies, such as where the disclosure of personal information would adversely affect the rights and freedoms of another resident.
Once we verify your request, we will delete (and direct our service providers to delete) your personal information from the records, unless an exception applies.
3)Right to correct inaccurate personal information
You have the right to request that we correct any inaccurate personal information we hold about you.
4)Right not to receive discriminatory treatment
You have the right not to receive discriminatory treatment from us for exercising your privacy rights, including the right not to be retaliated against for the exercise of your privacy rights.
5)Right to opt out
You have the right to opt out of the sharing of your personal information as described in detail in Section IV of this Addendum.
To exercise any of the above rights, please contact us using the following information and submit the verifying information, as further described below:
Online at https://reolink.com/contact-us/.
By phone at +1 888-895-1558 (10:00 AM–7:00 PM EST, Monday to Friday, English service only)
By emailing us at dpo@reolink.com.
In some cases, we may need to request additional information from you to verify your identity or understand the scope of your request. Generally, we verify your identity by matching the information provided in your request with the information we maintain in our records.
You may designate an authorized agent to submit a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide the agent with signed permission to do so and provide proof of your identity, or the agent must have a valid power of attorney. An authorized agent can make a request on your behalf through one of the submission methods noted above. In order for us to process the request, the authorized agent will be required to provide evidence of signed permission and your email address to verify your identity, or proof of valid power of attorney.
VI.Retention
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we process personal information, and whether we can achieve those purposes through other means, and the applicable legal requirements. Once the retention period expires, and if not otherwise required to retain information by law, we will delete or de-identify personal information.
VII.Your Choices
To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.
VIII.Updates to This Addendum
We reserve the right to update this Addendum at any time, and we may modify the terms of this Addendum in a timely manner based on updates to our services, technological advancements, data processing practices, and relevant legal requirements. We will provide you with a new Addendum in accordance with applicable laws for any material changes made. We may also inform you from time to time about how your personal information is being processed through other means.
